The evidence
The numbers we are willing to stand behind.
Coaching marketing is full of spectacular, unsourced statistics. This page is the opposite: every number on it has a named source you can open, and the famous numbers we refuse to use are listed too — with the reason.
A number shown → a source, one click awayALWAYS
Our own outcomes → methodology attachedAS THEY ACCRUE
Viral unsourced ROI memesREFUSED
The sourced numbers
What credible research actually says.
| Finding | Source |
|---|---|
| The global coaching industry generated an estimated $5.34 billion in annual revenue, with 122,974 coach practitioners worldwide — up 54% since 2019. | ICF Global Coaching Study, 2025 |
| A majority of coaching clients are employer-sponsored, and executive coaching is the industry’s largest revenue segment. | ICF Global Coaching Study, 2025 |
| In ICF’s organisational research, 86% of companies reported at least recouping their investment in coaching, and 96% of those with an executive coach said they would repeat the experience. | ICF Global Coaching Client Study |
| Clients increasingly expect coaches to hold credentials — 73% of coaches report rising credential expectations. | ICF Global Coaching Study, 2025 |
The numbers we refuse to use
Famous, viral, and not good enough.
“788% ROI from coaching”Traces to one small early-2000s study of one programme at one company. Fine as history; dishonest as a promise.REFUSED
“Coaching boosts performance 70%”Circulates with no consistent source or methodology. We cannot check it, so we do not say it.REFUSED
Invented client counts and starsTestimonial walls without checkable people. Ours publish with consent or not at all.REFUSED
As CVPRO engagements close, our own measured before/after outcomes will be published here — with the methodology beside them, and no cherry-picking. Until then, this shelf stays honestly short.