Three guides, and the arguments behind them.
The rest of this site is short because it is describing a service. These are not. They are the working method, written out, so you can apply it yourself without ever speaking to us.
Pick the document that is currently costing you most.
They stand alone, but they share one idea: a reader resolves ambiguity downward, so anything you leave implicit is being read at its smallest plausible size.
The executive CV, line by line
What each part of a senior CV is actually for, why the first six lines carry more weight than the next sixty, and how to write an achievement that survives being questioned.
Read the guide →
LinkedIn at this level
Written for people who are not looking and cannot be seen to be. What the headline and About section are for, what to do about the CV that contradicts them, and what not to touch.
Read the guide →
The interview dossier
Preparing from your own evidence rather than from a list of expected questions, so that recall becomes rereading a source instead of reconstructing a memory under pressure.
Read the guide →
Six writing patterns
The structures behind every rewrite on this site, written out so you can copy them: the ownership line, the sized claim, the refused alternative, and three more.
Open the patterns →
Why these are not gated. Most career services ask for your email before they show you anything. We would rather you judged the work first. If a guide tells you what you needed and you act on it yourself, that is a good outcome and you owe us nothing.
Ambiguity resolves downward.
It is not scepticism. A reader has to pick a number for anything you leave unsized, and the safe pick is the small one.
In the CV
An unsized P&L is read at the smaller end of its range. A proximity verb is read as proximity. A title is read as whatever that title meant at the reader’s last company.
On LinkedIn
A headline that names a function is read as that function’s median job. A profile that disagrees with the CV is read as the less impressive of the two.
In the room
An answer you reconstruct sounds reconstructed. An answer that points at a source you can name sounds like something that happened.
Guidance you can use today
Illustrative photography. People shown are not CVPRO clients or coaches.