Raise your hand if you visit a LinkedIn user’s profile and get as far as the Accomplishment section. Don’t feel guilty if you don’t. Rarely do any LinkedIn members travel that far on the LinkedIn profile.
Raise your hand if you list important projects, patents, organizations, honors and awards, languages, and others in your Accomplishment section. I think I’m hearing crickets?
Quite honestly I don’t blame you if you didn’t raise your hand to the above. After all, Accomplishments is buried in the basement of your profile; it can’t be moved. (I wrote about this here.) I wonder if people even know if Accomplishments exists or what it’s for.
My colleague, Laura Smith-Proulx wrote about how important it is to include major projects on your profile. And I agree. But if you don’t scroll to the cellar of people’s profiles, or if they don’t see value to this section, what’s the point.
There is a solution
You can write about your outstanding projects and other notables in your Experience section, which is good policy. However, I suggest making note of them in your About section.
About is most likely the first section visitors will read. Unlike your resume, it is more personal and, in my mind, more enjoyable.
Enjoyable in what way, you might wonder. In About you can: provide a creative hook in your first three lines; express your passion for what you do; describe the problems in your industry and how you can solve them.
There are other reasons why your About section is an essential piece of your profile.*
How to point your visitors to your Accomplishment section
Given that your About section can draw the attention of visitors, doesn’t it make sense to point your audience to Accomplishments? Unfortunately, we don’t yet have the ability to post links to Accomplishments, so words will have to do.
For Projects you can write a brief statement:
“If you would like to read about my outstanding projects in Landscape Architecture, scroll down to Accomplishments.”
Perhaps you Published a book or article. Offhand I can think of three of my close connections who’ve written books, Jim Peacock, Brian Ahearn, and Donna Serdula. I also wrote a book, which is mentioned in my About section:
“Do you know I wrote a book on how Introverts succeed in the job search? Well, you can find it in the Accomplishments section at the bottom of my profile.”
Many of my clients have Patents for products that they created in their career. This can’t go unnoticed. If you’ve own patents, draw your visitors’ attention to them:
“I’m proud of the patients I own in the field of medical devices. They’re listed in my Accomplishment section below.”
College students should make use of the Courses they’ve taken and Test Scores they’ve achieved. If you earned outstanding Honors and Awards, use About to point visitors to Accomplishment.
Other types of accomplishments not obvious unless you point your visitors toward Accomplishments include: Languages, Test Scores, and Organizations. You now have the idea of how to help your visitors find what can be a bona fide feather in your cap.
Recently I shared a long post titled: YOUR LINKEDIN ABOUT SECTION IS MORE IMPORTANT THAN YOU THINK. This post is relevant because it shows how others feel about the importance of the About section. Thus, it can be a vehicle for directing your visitors to Accomplishments.
Photo: Flickr, Amit Shetty
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