You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all the answers!
It doesn’t matter if you appoint a professional graphics designer if you create a logo on your own by using online tools like logo makers, the following are some of the basic rules that you need to follow in any case:
Pick the Right Colors
When it comes to branding, then the visuals are everything. And when we talk about visuals, then colors become a priority.
Professional graphics designers understand the importance of good colors in a logo. This is because different colors work differently for different brands- green for eco-friendly and green brands, blue for IT companies, etc. However, there are some rules that you need to follow here too. For instance, your logo should look good even in black and white, i.e. in greyscale. You should also try to use colors that are close to each other on the color wheel i.e. red with yellow or orange, and blue with purple and pink.
Test in Different Sizes
A top-notch logo is versatile. In other words, it looks good when it’s scaled up and also when scaled down. This quality is important because you use the logo in a variety of places- massive billboards, small pens, and even electronic forms like digital ads, social media banners, etc.
When designing a versatile logo, you should pay attention to the font as the typography is what will be affected the most after resizing. If the font is illegible when you reduce the scale of the logo, then it’s better to find another font. Also, make sure that you don’t use too many fonts as that’s one of the most common logo design mistakes that amateur logo designers make.
Go for Recognition
A logo will fail its purpose if it’s recognized easily. Think of popular brands like Nike and Apple, their logos are so attractive and iconic that they are recognized by a large number of people in the world. It has a lot to do with another key quality of a perfect logo, which is simplicity.
Simple logos that are creative are more likely to work and get the desired results with your branding endeavors compared to logos that are unnecessarily elaborate and complex. So, whether you are using a logo for personal branding or company branding, you must take a simpler approach in the design process.
Keep it Original
If you haven’t created a logo before, and even if you have, you are likely to refer to some popular designs in the industry for inspiration. The practice is common with professionals even. However, you need to know where to draw a line between drawing inspiration and brazenly copying design elements of a logo in yours. No matter how many designs you study, your own logo should be original and based on your own ideas.
Apart from preventing replicating attractive design elements, you should also avoid clichés. For instance, you will find countless logos for messaging services that use speech bubbles to show “communication”, or lightening icon to represent “speed”. These ideas have been used numerous times, so much that they now reflect nothing but laziness and a lack of imagination. You don’t want to show that to your target demographic under no circumstances.
Creating a perfect logo doesn’t have to be an impossible task. There are ways to make the process simpler and easier. Doing research beforehand alone can prevent unnecessary effort and time you need to invest. So, go through the information that’s shared above, and you are likely to get excellent results in a few attempts. Good luck and have fun!